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UEFA and beIN agree new television deal for Middle East and North Africa regions

What does the deal cover?

BeIN has the exclusive live rights for all of UEFA’s club and international competitions, including the European qualifiers for the 2022 World Cup in Qatar, in 24 countries from Morocco to Oman.

What about Saudi Arabia?

The new agreement shows that UEFA is not backing down in its row with Saudi Arabia over the kingdom’s failure to shut down beoutQ, the highly sophisticated piracy operation that started stealing beIN’s feed after Qatar fell out with its neighbours in 2017, or reinstate beIN now that relations between Qatar and Saudi Arabia are improving.

Last year the World Trade Organisation ruled that Saudi Arabia actively promoted and supported beoutQ in contravention of international law protecting intellectual property.

Earlier this year, UEFA — along with other rights-holders — wrote to the US government urging it to keep Saudi Arabia on its IP rights black list.

UEFA also ignored a bigger financial offer for its MENA rights from an undisclosed Saudi broadcaster.

The decision to renew with beIN will be viewed as a reward for the company’s long-term support – it also owns the UEFA rights in France and several Asian markets – and a personal “thank you” to beIN chairman Nasser Al-Khelaifi for his role in defeating the European Super League threat.

Al-Khelaifi is also the president of Paris Saint-Germain, the French side which rejected a place in the breakaway league, and became the boss of the European Club Association when its former leader, Juve owner Andrea Agnelli, quit to spearhead the ESL. The ECA and UEFA have worked closely on a radical revamp of Europe’s club competitions from 2024 onward.

What does this mean for UEFA?

As mentioned, the deal’s value is slightly down on the current agreement but that is in line with market expectations, as the likes of the Bundesliga,

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