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Could Opening Movies Day and Date Save Theaters? It Might Not Be So Crazy

Those who desire theater primacy in the rollout of feature films have strong evidence for their case. “Godzilla vs. Kong” will soon hit $100 million. In 2019, “Godzilla: King of the Monsters” reached $110 million (all grosses here will be for U.S./Canada release). “The Conjuring: The Devil Made Me Do It,” also Warner Bros. very much in line with what the eighth title in the extended franchise should have done. Though disappointing at $53.5 million, Disney’s animated “Raya and the Last Dragon” has accumulated an ongoing gross six times better than its opening despite PVOD availability. Initially, Cinemark made no deal to play and Regal was still closed, diminishing initial results.

But those films share something else. All were available for home viewing in the U.S. the same day they reached theaters. Indeed, five of the six biggest grossing titles this year, and six of the top eight, had that option.

 

All box office analysis at the

Article source: https://www.indiewire.com/2021/06/opening-movies-day-and-date-save-theaters-1234643172/

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