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Smilegate invests $100M in That’s No Moon Entertainment with ex-Sony, Naughty Dog, and Activision devs

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That’s No Moon Entertainment is a new triple-A game development studio with veterans who have attracted more than $100 million in investment from CrossFire creator Smilegate.

The team includes star developers such as Taylor Kurosaki, former studio narrative director at Infinity World and former narrative design lead at Naughty Dog. He will serve as creative director alongside game director Jacob Minkoff, former design director of Call of Duty: Modern Warfare at Infinity Ward and lead game designer on The Last of Us at Naughty Dog.

Their aim is to deliver a best-in-class triple-A game and their roster includes seasoned game development talent with credits that include Game of the Year award-winning and top-selling titles, such as God of War, Fortnite, The Last of Us Part II, Destiny, Uncharted 4: A Thief’s End, and many more.

South Korea’s Smilegate has generated more than $10.5 billion in revenues from the popular first-person shooter CrossFire, but the company has ambitions to gain bigger audiences in the West, said Harold Kim, vice president of business development at Smilegate, in an interview with GamesBeat. The $100 million investment is a huge headstart for a young studio, but it is somehow apt in an environment where we’ve seen $60 billion poured into the game industry in the first six months of 2021 — in terms of acquisitions, investments, and public offerings — according to investment bank Drake Star Partners.


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